One Gold Award winner at the South Coast Tourism Awards made mention of online reviews. They suggested that with the way of technology and online reviews, it makes us all work a bit harder. There is no opportunity for a “bad day” although we all have them. People ask what effect shows like Master Chef have had on restaurants? They have given the everyday customer the chance to “judge” restaurants. Some may say that they do not have the credentials to do this, however, it takes us back to the first point in this article. People. Customers. What do THEY want? They know what they want and that is what they are judging on. Tourism businesses cannot ignore this trend of consumer assessment. It actually makes it easier to provide customers with what they want as they are telling us.

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